Understanding the Purpose of Financial Modelling Across Industries

This video covers the following learning objectives:

• Define what financial modelling is and what it aims to accomplish

• Explain how financial models support decision-making under uncertainty

• Identify key industries and roles that rely on modelling (e.g., banking, startups, real estate, consulting)

• Illustrate use cases such as budgeting, valuation, forecasting, and scenario analysis

• Introduce typical model structures (assumptions, 3 statements, outputs)

• Highlight the strategic importance of financial modelling in professional practice

• Describe common modelling pitfalls and best practices

• Frame financial modelling as a storytelling and decision support tool